Our Story

At White Bul Spirits, we believe every sip tells a story. Ours began with a shared passion for fine spirits and an unwavering commitment to quality.It’s not just a company—it’s a journey of redefining premium alcohol.

Driven by this vision, we combined our expertise in sales, marketing, and product innovation to launch this premium alco-bev start up. With decades of experience in launching and managing global alcohol brands, our journey is fueled by the aspiration to raise the bar for premium spirits.

At White Bul Spirits, every product is a labor of love, crafted using the finest ingredients and techniques from around the globe. Whether it’s our meticulously distilled gins, artisanal vodkas, luxury scotch, or premium tequilas, we promise nothing short of perfection.

Our story is one of friendship, collaboration, and an unyielding drive to push boundaries.

Join us in raising a glass to passion, quality, and the pursuit of excellence.

Meet Our Team

Founder
Subir Arora

Subir Arora, founder of White Bul Spirits Pvt Ltd, is a visionary leader with over 17 years of experience in the alcoholic beverage industry. Having worked with globally renowned brands, he has played a transformative role in driving revenue growth, market expansion, and brand development, earning recognition as a key figure in India’s alco-bev sector.

Renowned for his strategic foresight and commitment to quality, Subir leads White Bul Spirits with a focus on innovation, craftsmanship, and authenticity. His vision is to set new benchmarks in the premium spirits market, crafting products that resonate globally and redefine luxury.

Co-Founder
Sunny Katyal

Sunny Katyal, Co-founder of White Bul Spirits, is a visionary entrepreneur with over 14 years of experience in real estate across India, Dubai, and Singapore. As the Co-founder of Investors Clinic and Home&Soul, he has redefined real estate consulting, guiding businesses to global success through his expertise in scaling operations, driving conversions, and building high-performing teams.

At White Bul Spirits, Sunny’s dynamic business acumen and customer-centric approach are integral to the brand’s vision and growth. His proven ability to manage large-scale projects and deliver exceptional client experiences aligns seamlessly with the company’s commitment to crafting premium alcohol products and redefining luxury in the spirits industry.

Co-Founder
Navneet Singh

With over 20 years of expertise in construction and real estate, Navneet Singh has successfully led projects across residential, commercial, institutional, and industrial sectors, always emphasizing quality and client satisfaction. Now transitioning into the alcohol industry, he brings his strategic vision and hands-on approach to drive growth and innovation. Navneet is excited to leverage his unique experience to enhance facility design, market expansion, and consumer experiences, while collaborating with industry experts to create value and shape the future of the spirits sector.

Get In Touch​

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